Taylor Swift and Spotify had some pretty Bad Blood regarding this issue (pun intended). Why? The biggest reason that pops up is that artists feel like we rip them off by taking too much of their revenue. And while I can’t share the exact NPS that we calculated when surveying artists, let’s just say that they are pretty un-happy. NPS is essentially an index that measures the willingness of customers to recommend a company’s products or services to others. The answer can be revealed by the Net Promoter Score (NPS). But according to Daniel Ek, the CEO, he wants to focus the next 10 years on bringing the best experience of music to the artists. Thank you! Prefaceįor the last 10 years, Spotify has been focused on giving consumers the best streaming music experience. Feel free to start reading from “Competitive Analysis” to start reading about my process. If your listening habits have earned you a place in that elite club of your favourite artist, then you can also open your app and a pop up should appear on your screen.This case study is LONG. If you're in the top 1% of listeners for a certain artist, you'll either receive an email notification, or you'll get a pop up notification on your phone screen.
The 2020 version of the feature was delivered to fans in a pop-up notification and was not part of the Wrapped round-up.
Spotify's Top 1%: How to find your Wrapped 2022 Top Artist listening percentage. In contrast, to make it into the Top 2% of Taylor Swift's listeners, you will have only had to listen to her music for around 4,000 minutes.
It's also likely based on the total minutes you spent listening to your Top Artist.įor example, to make it into Taylor Swift's Top 0.005% of listeners, you will have had to have clocked around 30,000+ minutes with her music alone. It's unclear what exact criteria you need to get into the upper echelons of the Top 1%, Top 0.5% or Top 0.1% or even Top 0.005% but it's probably earned by listening to a certain artist non-stop for the 10 months. What does it mean to be in the Top 1% on Spotify?
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